Client adidas
Project adiCode
Type Internal Campaign

Tech employees at adidas might struggle to see their impact, as their behind-the-scenes work contrasts with the visible contributions of those directly involved in creating the company's products.

Why The campaign strengthens the technology department's affiliation with the brand's culture.

How A blend between the iconic adidas logo and a classic 8-bit font symbolizes how technology has become an essential part of the firm.

What I developed the campaign concept, created the logo and designed all additional graphics.

Where The designs were shown using digital displays and printed media.