Client adidas
Project Calm
Type Advertising Campaign

"This isn’t just about winning. It's about owning your moment. It's about holding your ground when the stakes are high. It's about proving that under pressure, you rise above."

Why This campaign showcases the mental strength needed to compete at your best.

How Close-up portraits against dynamic photography reflect the composure that athletes maintain while performing at their peak.

What I developed the campaign concept, sketched the typography, designed the graphics and created the above tagline.

Where All visuals were presented using digital ads and printed displays.