Client 퓨전 (Fusion)
Type Visual Identity

퓨전 (Fusion) is a South Korean data science company that assists organizations in optimizing their operations and making informed decisions. Established in 1994, Fusion has consistently provided personalized solutions to meet the specific needs of its clients. The company is known for its commitment to quality and accuracy, setting high standards in a rapidly evolving field.

Why The new visual identity shows who the brand is and what it stands for.

How Simple forms and clear contrasts reflect Fusion's vision – to combine intricate data into simple, practical ideas.

What I established a cohesive brand design – including a bespoke edition of the 210 Supersize typeface – and assisted the company with its implementation.

Where The branding was applied across different formats, with a focus on office spaces, software and marketing materials.