Client adidas
Project Isner–Mahut
Type Advertising Campaign

Court

2010 Wimbledon Championships – The American 23rd seed John Isner starts his first round match against French qualifier Nicolas Mahut. Over the course of the next three days, both athletes continue to engage in a total of 183 games. Their active play time mounts up to 11 hours and 5 minutes, resulting in what will be known as "the endless match". Isner eventually wins with a final score of 6–4, 3–6, 6–7(7–9), 7–6(7–3), 70–68. It remains, by far, the longest match ever recorded in terms of both duration and number of games.

Why These graphics celebrate this historic moment in sports.

How Infinite loops and bold colors capture not just the spirit of the event itself but, more importantly, the exceptional dedication displayed by Isner and Mahut.

What I designed, animated, and implemented the graphics on-site.

Where The campaign was showcased using social media posts and digital displays at the adidas headquarters in Herzogenaurach.

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